Commercial Excellence

For companies preparing to ‘go to market’ or for companies that are in need of a repositioning/relaunch.

Starting point is the market definition for your offering and the goals you have set for future success. From there, the core for developing the marketing strategy is the current patient journey. This current state will be compared with the ideal future patient journey which captures your offering’s preferred position. Relevant stakeholders can be identified and targeted, and leverage points can be linked. Deliverable will be the Marketing Strategy. With that strategy for success the tactical plan will be developed using CORE’s proven 4R model. The tactical plan will have marked Milestones to ensure continuous monitoring of progress and success.

Operational Excellence

In today’s reality companies are competing for talented human resources. Retention is a core objective for all players.

Several studies (e.g. Lindsay McGregor/Neel Doshi, HBR, August 2018) indicate that work motivation in work has most impact on retention. It is our belief and experience that motivation is largely driven by people’s sense of the value their work brings to the organization and its customers. Results of the organization are driven by the people living it day by day. They make the difference from implementation to realization. Ensuring that processes are “LEAN” (meaning that each step needs to add value for your customer) through involvement of all relevant internal people, will provide a strong basis for a motivated work force. CORE Consulting, with its proven track record, offers the framework and tools for this organizational change process.

Interim Management

Given the constraints in the current labor market, CORE Consulting offers ‘Management for hire” in senior level marketing and general management roles, typically for 3-9 months, enabling you to thoroughly search for permanent candidates.