For companies preparing to ‘go to market’ or for companies that are in need of a repositioning/relaunch.
Starting point is the market definition for your offering and the goals you have set for future success. From there, the core for developing the marketing strategy is the current patient journey. This current state will be compared with the ideal future patient journey which captures your offering’s preferred position. Relevant stakeholders can be identified and targeted, and leverage points can be linked. Deliverable will be the Marketing Strategy. With that strategy for success the tactical plan will be developed using CORE’s proven 4R model. The tactical plan will have marked Milestones to ensure continuous monitoring of progress and success.