Today’s environment in health care is one of continuous developments and change. Impactful unmet medical needs (Oncology, Neurology, Immunology etc.) give strong direction for Research and Development leading to massive investments and many (competing) solutions going to market. For this, a thorough understanding of the ‘patient journey’ and how innovations can impact this in the future is critical. CORE Consulting helps organizations achieve Results through Commercial and Operational Excellence in this constantly changing environment.
Ad is a seasoned executive in commercial, general management, change and consultancy roles in the pharmaceutical industry (of which 10 years in Oncology and Hematology). He has a proven track record of achieving & exceeding set goals. Recognized for entrepreneurial approach, as team builder, for excellence in people management (both in direct line management and in complex matrix structures) and for marketing & sales skills.
Highlights from Ad’s CV:
Education:
Physiotherapy. Marketing degree (NIMA-C) and MBA from Bradford University (UK)
Certified LEAN/Sigma Black Belt and trained Connor Change management practitioner
Ad served as General Manager of TRM Oncology for 6 years. Before that he was an International Marketing Director at the Merck Sharp & Dohme (MSD) European & Mid Europe Headquarters, and Marketing & Sales Director at the Dutch subsidiary.
Owner of CORE Consulting January 2019
2012-2018: General Manager, TRM Oncology
TRM Oncology is a strategic medical communications agency focused exclusively on oncology, hematology, and cancer supportive care.
- Lead the transformation from startup to professional organization. Developed efficient, quality-focused organizational work process leading to excellent deliverables, increased client satisfaction and improved margins. Recognized for innovation, consistently growing top line revenue for 5 years and boosting profitability by 50%. Lead Strategic Consultancy work (development and execution) in several oncology and hematology indications for diverse clients (Pharma and Biotech).
2009-2011: Marketing Director Oncology EMEAC (Europe, Middle East, Africa & Canada), MSD
Responsible for the development & implementation of the EMEAC strategy for Merck’s Oncology in-line brand portfolio. Contributed to the development of the Global Oncology strategy. Recognized for establishing and leading the European Oncology marketing team.
2007-2009: Regional Marketing Director Mid Europe Region, MSD
Two main areas of responsibility:
- Responsible for launch preparation and actual launch of Merck’s Diabetes products (Januvia/Janumet) in countries of Mid Europe Region (The Netherlands, Belgium, Switzerland, Portugal, Greece & Israel)
- Member of ECC (European Change Committee). ECC was Merck’s European Center of (Hospital) Business Excellence, responsible for the design and implementation of a new Organization in the EMEAC region and the core countries related to primary care & Hospital/Specialty products in general, and Oncology products specifically.
Contributed to the design of Merck’s New Operational Model (NCM) and Multi-Channel communication (MCC) capabilities in EMEAC. Developed/designed the new organizational structure and achieved the implementation of these structures and processes in the 5 countries of the Mid Europe Region.
2000-2007: Marketing & Sales Director Cardiovascular Business Unit, MSD Netherlands
As member of the Dutch Management team, end-responsible for MSD NL Cardiovascular Business. Lead a multidisciplinary team of commercial and medical professionals responsible for the Cardiovascular portfolio.
1987-2000 Sales/Marketing, MSD Netherlands
Working in positions in sales and marketing, with increasing responsibility. Ranging from product specialist (providing relevant medical information to HCP’s) to marketing manager (leading the multidisciplinary commercial/medical team in several therapeutic areas).
1984-1986: Other working experience:
Physiotherapist working in outpatient & rehabilitation clinics.
References available upon request.
LinkedIn profile: